You thought fake news was invented with the rise of the
social media Orwellian spy networks?
You are wrong.
Meet Edward Bernays, the probably most influential early spin doctor. This man is in part responsible for women picking up smoking, the first banana republic and the way information is molded and spun in present day society.
Especially the Green Ball spin (Getting women to smoke more Lucky Strikes) is an excellent example of how to use influencers and celebrities to make stupid stuff look cool.
You need a reason to avoid influencers and other spineless for-sale mofos?
Then Wikipedia has a rather good article about Bernays that you really shouldn’t miss.